Campaign Strategies
I specialize in creating and executing strategic marketing campaigns that blend creativity with data-driven planning. Whether launching a product, promoting an event, or nurturing leads through a funnel, I develop campaigns that are cohesive, purposeful, and results-focused. My experience spans email marketing, paid social ads, landing page design, lead magnet integration, and content calendar coordination. I love aligning messaging across platforms and guiding audiences from awareness to action—while using analytics to continuously optimize along the way.
Developed multi-channel marketing strategies
Created campaign plans that integrated social media, email, landing pages, and lead magnets to guide audiences through the full sales funnel.
Managed paid ad campaigns on LinkedIn & Facebook
Ran targeted ads for webinars, product promotions, and brand partnerships—segmenting audiences by behavior, demographics, and interests.
Collaborated with cross-functional teams
Worked closely with app developers, social media managers, and brand stakeholders to ensure campaign alignment and timely execution.
Campaign Strategy
From building marketing funnels to running targeted ad campaigns, I’ve helped brands get the right message in front of the right audience. I’ve executed paid campaigns on platforms like LinkedIn for event promotion, managed Amazon ads for product visibility, and supported webinar registrations with strategic outreach. Whether it’s driving awareness or converting leads, I craft campaigns that align with business goals—and deliver results.
I developed a comprehensive marketing strategy for Makinsey's brand, Journey to Rise, designed to clarify her customer journey and align her offerings with the right audience. She had multiple products at different price points, so I mapped out how to use her Instagram, email campaigns, lead magnets, and website together as a cohesive funnel. To keep things consistent and efficient, I also created a customized Content Calendar that coordinated her email and social media messaging for maximum impact.
Strategized how to funnel leads from social media to paid offerings using freebies and intentional content
Organized messaging based on each program’s ideal audience
Aligned Instagram content and email campaigns using a shared calendar
Provided clarity on how to market high-ticket vs low-ticket products with the right tone and timing
Highlands Webinar Campaign
LinkedIn Ads, Email & Video Editing
For Highlands, I ran a multi-channel marketing campaign to promote an upcoming webinar, targeting potential clients and driving registrations. I created and managed LinkedIn ad campaigns, running both organic and paid ads to reach the right audience, alongside email campaigns designed to nurture leads and encourage sign-ups. After the event, I helped with editing the webinar to create polished, on-demand content, and assisted in live streaming it to ensure a seamless experience for attendees.
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Managed targeted LinkedIn ads, segmenting the audience based on company size, industry, and relevant keywords
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Developed email campaigns to promote the webinar and engage prospective clients through a sequence of reminder emails
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Edited the recorded webinar, ensuring it was polished and optimized for future distribution
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Supported live streaming to ensure the event ran smoothly, providing real-time assistance and coordination
