Email Campaigns
I have hands-on experience creating and managing email campaigns using Mailchimp, Sharpspring, and Klaviyo. My work includes building automated customer journeys, crafting compelling email content, segmenting audiences for better targeting, and designing lead magnets that convert. I’ve developed welcome sequences, nurture campaigns, and promotional series that align with each brand’s goals and voice, all while using performance data to refine and optimize results over time. Whether it's a single campaign or a full-funnel strategy, I’m comfortable managing the process from concept to reporting.
For Makinsey, I crafted value-driven email campaigns that nurtured her audience and deepened engagement with her brand. One standout campaign featured a free downloadable guide titled Finding Peace with Food, designed to offer immediate support and actionable insights. These emails aligned with her holistic, anti-diet philosophy and consistently reflected her brand voice—educational, empowering, and heart-centered.
​
View the email
I wrote a heartfelt testimonial-focused email for Makinsey’s signature program, Roots to Radiance, with the goal of building trust and inspiring action through storytelling. This email introduced the transformational journey of the program while highlighting a powerful client testimonial from Sydney. I included a direct link to a video on a dedicated landing page, giving potential clients a real-life glimpse into the impact of the program. The message encouraged connection, emphasized community, and invited readers to take the next step through a free discovery call.
​
View the email and landing page.
Event Marketing
For Michelle McDonald’s event, I spearheaded several social media and email campaigns to generate excitement and build awareness. Using monday.com and MailChimp, I helped manage the waiting list and track engagement throughout the process. By syncing both platforms, we were able to capture valuable data on click-through rates and gauge overall interest in the event. This allowed us to fine-tune our messaging and optimize our outreach strategy. The combination of these tools ensured we could effectively track and engage potential attendees while providing Michelle with clear insights into the event’s potential reach and success.
​
View the email