Social Media
From content creation to campaign execution, I’ve managed high-impact social media projects that drive real results. I’ve edited engaging short-form videos, facilitated influencer brand deals (including a $7K collaboration for @trainwithjoan, who boasts 2M+ followers), and integrated lead magnets through tools like ManyChat and Mailchimp to grow audience engagement. Whether it's building buzz, boosting visibility, or nurturing a community—I'm all about creating strategy-driven, scroll-stopping content.
Social Media Coordination for Joan’s App
Collaborated directly with Joan and her app’s dedicated social media manager to align messaging and visuals across platforms
Scheduled content to promote in-app features and offerings, ensuring consistent engagement and visibility
Coordinated timing for app promotions to align with other brand initiatives, maximizing campaign impact
Designed a branded landing page to promote Joan’s fitness challenges, ensuring visual alignment with her app’s existing design and tone
Brand Deal with @trainwithjoan
Brokered a brand partnership between @trainwithjoan (2M+ followers) and EcoTan.
Coordinated communications and feedback between Joan’s team and EcoTan.
Filmed and edited the sponsored video content.
Managed content revisions based on brand input to ensure alignment.
Contributed to a successful campaign that led to future collaboration interest from EcoTan.
Lead Magnet Funnel with ManyChat, Instagram & Mailchimp
Built a lead generation funnel using ManyChat integrated with Instagram DMs to automate delivery of freebies
Created custom lead magnets (like PDFs and downloadable guides) aligned with Makinsey’s brand and audience needs
Connected ManyChat to Mailchimp to seamlessly add new leads to her email list and trigger welcome sequences
Helped grow Makinsey’s email list by offering high-value resources in exchange for contact info in a smooth, user-friendly process
"Finding Peace with Food" Lead Magnet Campaign
Wrote an on-brand video script for Makinsey to promote her “Finding Peace with Food” freebie on Instagram
Edited the final video, crafted an engaging caption, and scheduled the post for maximum visibility
Used ManyChat to automatically respond to comments with the freebie, triggering delivery via DM
Set up Mailchimp integration to capture email addresses from each interaction, seamlessly growing her list
The post received strong engagement, with dozens of comments like “peace” that initiated the automation
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